Jacob McCarthy

Facing pressure to take a printed journal to digital distribution only, I surveyed our 6,000 subscribers to determine potential impact of such action. Following a standard social science methodology and statistical analysis

When my marketing and communications co-workers were looking for a community investment project, I naturally thought of Habitat for Humanity Lansing. As a member of its community relations committee, I was familiar

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In response to students’ increasing use of social networks, Michigan State University offered up Spartan Connect, a social network for students to discuss issues of living and learning on campus. As the