Digital vs. Printed Publication: A Readership Survey
Facing pressure to take a printed journal to digital distribution only, I surveyed our 6,000 subscribers to determine potential impact of such action. Following a standard social science methodology and statistical analysis
Habitat Collateral: A Community Communications Investment
When my marketing and communications co-workers were looking for a community investment project, I naturally thought of Habitat for Humanity Lansing. As a member of its community relations committee, I was familiar
Lake Sediment Analysis: Multimedia Tells the College Story
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Spartan Connect: a Social Network for Recruitment and Retention
In response to students’ increasing use of social networks, Michigan State University offered up Spartan Connect, a social network for students to discuss issues of living and learning on campus. As the
How Useful Are QR Codes for Marketing?
We recently had the opportunity to take a close look at how effectively QR codes could drive traffic to our website. The codes are square digital patterns that users can scan with
Rethinking the two types of web content
Back in June, I wrote a post about The Two Types of Web Content. Since then, I’ve continued thinking about Informative versus Demonstrative content, especially in regards to why one is so
Working When You’re Forced Offline
The IT department here at work is making several large-scale network improvements. These upgrades will give us a stronger and more stable network down the road. Most immediate, they’ve resulted today in